This Comment focuses on whether the legal doctrine of "initial interest confusion" should be applied in metatag related trademark infringement cases. The Comment agues that because "initial interest confusion" does not improve or clarify the existing process of legal inquiry in a trademark infringement litigation, the doctrine is a superfluous legal tool and may even be harmful from a public policy perspective.
Don't Confuse Metatags with Initial Interest Confusion,
29 Fordham Urb. L.J. 1349
Available at: https://ir.lawnet.fordham.edu/ulj/vol29/iss3/24