Reverse Confusion:  Modifying the Polaroid Factors to Achieve Consistent Results

Authors

Molly S. Cusson, J.D. Candidate, Fordham University School of Law, 1996

Keywords

reverse confusion, trademark, direct confusion test, likelihood of confusion

Recommended Citation

Molly S. Cusson, Reverse Confusion:  Modifying the Polaroid Factors to Achieve Consistent Results, 6 Fordham Intell. Prop. Media & Ent. L.J. 179 (1995).
Available at: https://ir.lawnet.fordham.edu/iplj/vol6/iss1/4