Fordham Intellectual Property, Media and Entertainment Law Journal

Article Title

Why the Initially Confused Should Get a Clue: The Battle Between Trademark Infringement and Consumer Choice Online

Authors

John Handy, Fordham University School of Law

Keywords

Contextual Advertising, Online Advertising, Trademark, Keyed Banner Advertisements, Lanham Act, Unfair Competition

Recommended Citation

John Handy, Why the Initially Confused Should Get a Clue: The Battle Between Trademark Infringement and Consumer Choice Online, 16 Fordham Intell. Prop. Media & Ent. L.J. 567 (2005).
Available at: https://ir.lawnet.fordham.edu/iplj/vol16/iss2/5