Home > IPLJ > Vol. Volume XVI > No. 2 (2005)
Article Title
Why the Initially Confused Should Get a Clue: The Battle Between Trademark Infringement and Consumer Choice Online
Keywords
Contextual Advertising, Online Advertising, Trademark, Keyed Banner Advertisements, Lanham Act, Unfair Competition
Recommended Citation
John Handy,
Why the Initially Confused Should Get a Clue: The Battle Between Trademark Infringement and Consumer Choice Online,
16 Fordham Intell. Prop. Media & Ent. L.J. 567
(2005).
Available at: https://ir.lawnet.fordham.edu/iplj/vol16/iss2/5
COinS