Home > IPLJ > Vol. Volume XVI > No. 2 (2005)
Keywords
Contextual Advertising, Online Advertising, Trademark, Keyed Banner Advertisements, Lanham Act, Unfair Competition
Recommended Citation
John Handy,
Why the Initially Confused Should Get a Clue: The Battle Between Trademark Infringement and Consumer Choice Online,
16 Fordham Intell. Prop. Media & Ent. L.J. 567
(2005).
Available at: https://ir.lawnet.fordham.edu/iplj/vol16/iss2/5
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